You’ve probably heard of Grammarly and wondered if it is a tool for digital marketers; well, in this article, I will share why Grammarly is an essential tool for digital marketers in the online space. I believe by the end of this article, you will know whether to use Grammarly in your daily digital marketing activities or not.
Grammarly is not a tool for only proofreaders or freelance writers, it is a tool for marketers in the digital space, and I am going to show you unique features of Grammarly that are useful for digital marketers.
Before we get into the juicy features of Grammarly, let me first introduce Grammarly to you.
What is Grammarly?
Grammarly is an AI-powered writing assistant that checks for mistakes in your text, such as Grammar, punctuation, word choice, and style.
Grammarly does not just find the errors in your text. It provides you with suggestions on how to fix them too. This means that it can also act as a proofreader. It has become the favourite tool of many content publishers and writers who want to produce an error-free copy.
Grammarly was founded by Max Lytvyn and Alex Shevchenko in 2008 and later launched their product for public use in July 2009. Grammarly has been rated as one of the best writing tools by many established sources such as Forbes and The Guardian
Grammarly is a software or app that helps people to write and write well.
Grammarly Review for Digital Marketers: Grammarly Chrome Extension
Grammarly has a chrome extension that helps you benefit from its services across different platforms, including social media, email, Blogger, WordPress, and many others. To access the chrome extension, you need to visit Grammarly.com and tap on the “Add to Chrome” button; the extension will be added to your Chrome browser.
After adding the Grammarly Chrome extension, you will see the Grammarly icon on your extension list. And it will start appearing on all platforms you visit, giving suggestions on how to improve your copy on those platforms.
You can quickly turn it on or off. It gives suggestions to improve your copy while writing, so you don’t have to go to their website to proofread your copy.
What Are the Benefits of Grammarly for Digital Marketers?
When we talk about the benefits of Grammarly, we mean the benefits it offers to digital marketers and content writers. A lot of people think that it’s just a tool that checks for grammatical errors and spelling mistakes. But that’s not true. Grammarly is a great tool that can help you with your content marketing by making your content more readable and persuasive.
So, as you can see, Grammarly has many benefits for digital marketers and content writers alike. Just because one doesn’t have the skills or time to ensure their writing is perfect doesn’t mean they should give up on their career as a writer altogether! With the help of tools like Grammarly, we can improve our writing at any skill level and take on any writing challenge!
So, let’s look at some benefits we get from using Grammarly:
- It Helps to Develop Your Brand Image
Grammarly helps you create error-free content, so you don’t get to post content on your social media pages that are full of errors. People who come into contact with your content will always respect your brand because your content is always well-formatted and void of all errors.
Grammarly’s plugin will help you correct any error in your copy while you are writing content for social media, WordPress, Gmail, etc.
Whenever you are writing content for your social media pages, Grammarly will make sure that your content is well-formatted to maintain your brand image.
2. It Helps Improve the Quality of Your Content and Boost Your Conversion
Grammarly corrects all your writings and makes sure that your content is well optimized and formatted for the audience out there. It makes sure that the content you are creating is plagiarism-free by scanning through billions of websites on the Internet to make sure your content is original.
This also affects your conversion rate. If your content is original and well-formatted, your audience will be hooked to it, and they will consume every content you create and also take the actions you ask them to take after consuming your content, thereby increasing your conversion rate.
3. Leverage on Content Cluster Strategy
As a digital marketer, you continuously focus on generating more and more visitors. But you also ensure that everything goes well. That’s why you develop great content clusters and efficiently interlink them. The good news is that Grammar is there for you.
4. Checker For Plagiarism
A lot of digital marketers fall into the trap of plagiarism without realizing it. There are so many materials on the Internet, many of which have been utilized ten times in common terms and phrases. Although this is typically not a problem, it might be difficult if elements such as the sales pitches or product specs are taken into account. Grammarly helps you prevent that problem and checks your work on millions of online sites so that nobody is plagiarized.
5. Take Advantage of Grammarly’s Blog
The Grammarly blog provides helpful content for marketers in the content marketing area. So, you can take advantage of the content on their blog to improve your content writing skills.
The Personnel Picks are meant to help you as a digital marketer more fully. It includes anything from basic lifestyles to business news recommendations.
As an internet marketer, what else do you want? These Grammarly blog sections are treasures for internet marketers such as you. And even if you’re not using Grammarly, you can read the blog. But if you utilize the program, it surely will help.
Grammarly Review for Digital Marketers: Grammarly Plans
Grammarly comes with three subscription plans which you can choose from. The first being the free plan, followed by the Premium and then the Business plan. The free plan helps you with basic grammar recommendations. The Premium helps with clarity plus what the free plan has. The Business plan does what the basic plan and Premium plan can do, plus it can be used by team members in an organization.
Let us look at the plans in detail;
Grammarly: Free Plan
Grammarly’s free plan helps with common grammar error correction, punctuations, and spell-check. The free edition is good for digital marketers who have a strong proficiency in the English language and just need a program to spot common grammar errors and punctuation checks from time to time as they update their social media pages, blogs, emails, and more.
The free plan is limited and can perform basic English spell checks and recommendations.
Grammarly: Premium Plan
Grammarly’s premium version comes with everything in the free plan for you to check basic errors, punctuations, etc., plus the ability to rewrite your sentence for clarity seamless delivery.
The premium plan comes with more features that can aid you in coming up with well-formatted content for publication on top content platforms. It helps to modify your content for clarity, fluidity, and formality. It suggests word choice you need to use for the audience you are serving with your content.
Advantages of using the Premium Plan:
- Spell check and grammar correction
- Punctuation checks
- Formatting
- Rewriting your sentence for clarity
- Word choice recommendation
- Language suggestions
- Variety of sentence recommendation
- Fluency throughout your content
- Etc.
And you get all these advantages for a price of $12 per month. I am sure you are smiling because it is very cheap. Now let’s look at what the business plan has to offer.
Grammarly: Business Plan
The business plan of Grammarly comes with everything in the free and Premium plan plus additional functionality. The business plan is a good choice for businesses with and digital marketing agencies because it allows you to use it with your team.
On the Grammarly business plan, you can add from 3 to 149 users to your Grammarly account. And you pay $12.5 per member on your account monthly. So, if you have ten members on your account, you will be paying $125 every month.
READ ALSO: 5 Marketing Tips Digital Marketers Can Learn from Money Heist (Casa de Papel)
Conclusion: Why You Should Be Using Grammarly for Your Digital Marketing Needs
You’ve now seen how Grammarly can help improve your writing. Grammarly is an essential tool for all digital marketers.
As digital marketers, we use content to sell and advertise our services, so Grammarly will be an essential input during our content creation phase to ensure that we come out with error-free content. And the best part is, you can start using Grammarly for free and upgrade to Premium whenever you want to.
Grammarly will receive a 5-star review from me because it is very useful in the life of every digital marketer and its features are out of this world.
It is worth giving it a try for a small fee of $12 per month. The team behind Grammarly is working effortlessly to improve the application.
Will you try Grammarly? Let me know what you think about Grammarly in the comments below.
