Influencer marketing is one of the most effective marketing strategies for expanding your business reach, increasing your credibility in your niche, and establishing yourself as a thought expert in your industry. Studies show that about 40% of con ...
Most social media platforms have come and gone, but several have also stood the test of time and have grown into marketing channels for most brands. One of the important marketing tools that social media birthed is influencer marketing. Social med ...
Do you think influencers are important when it comes to brand communication on social media? The answer is Yes. Social media has made it possible for influencers to be used for brand communication. Social media made the influencer marketing ...
Whoopro, a Ghanaian-based self-service influencer marketing platform was created to address the challenges faced by influencers and brands during a social media marketing campaign. Influencer marketing is an aspect of online marketing that came in ...